Japan to America, via Rome: Suzuki moves big bore ATV production close to U.S. dealers
Author: Dealernews

What's the fastest route to Japanese efficiency in the United States? Take a trip to the South: The northern corner of Georgia to be exact.

That's the route American Suzuki took in 2000 when it decided to locate an ATV factory stateside. Recognizing the popularity of ATVs in the United States and the sales numbers that reflected the boom, the OEM built its first American factory among the heavily wooded ridges of Rome, Georgia.

Suzuki opened the 108,350 sq. ft. facility in 2001 and began assembling 400cc and 500cc machines for its Eiger and Vinson line, respectively. Nearly four years later, the plant now stands 130,760 sq. ft. and produces 35,000 units a year and is looking to expand to 45,000 a year for 2005, 60,000 units in 2006 and 70,000 in 2007.

"By producing ATVs closer to the main source of demand, we (are) able to establish deeper, stronger roots in the market while enjoying significant practical and financial benefits," says Motoo Murakami, president of Suzuki Manufacturing of America Corporation.

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